For six-figure priced supercars, these sales figures are excellent.
The Lamborghini Urus SUV hasn’t even arrived yet and the Italian supercar company is already having a stellar 2017. Lamborghini claims that in the first six months of 2017 it’s sold 2,091 cars, a 4 percent increase over the same period last year. The Huracan has been a huge part of that success, with 1,400 units delivered so far this year; a 2 percent increase from the first half of 2016. Furthermore, just last month Lamborghini reported it’s built 8,000 Huracans in only three years. To compare, a total of 14,000 Gallardos were built over a decade.
Even the Aventador’s 2017 sales have gone up by 7 percent compared to the same period last year. Within the next few weeks, the 7,000th Aventador will roll off the Sant’Agata assembly line. Speaking of which, Lamborghini is busy expanding its factory to make room for Urus production, which will get underway in early 2018. Last month, Lamborghini filled 400 positions specifically for the new Urus workforce. A total of 1,500 employees now work at Lamborghini, double the amount from a decade ago. This all essentially proves that Lamborghini has achieved consistent growth while maintaining brand exclusivity. Let’s see if Ferrari manages to do the same with its eventual SUV (sorry, FUV).