It's the first of its type in company history.
Lamborghini has officially entered the non-fungible token (NFT) business with its Space Key. The Italian supercar company began teasing a "To The Moon" campaign last month on social media and now it's been fully unveiled. It'll also soon be auctioned off. Developed with an "undisclosed artist," the Lamborghini Space Key NFT is limited to just five examples and consists of the advanced carbon fiber composite the company sent to the International Space Station in 2019 for a joint research project.
The carbon fiber piece has since returned to earth. Instead of letting it sit on a shelf and collect dust, it's been turned into five Space Keys. Each has a unique QR code on the back that's linked to "an exclusive and purely digital artwork" by the same mystery artist.
What sets this NFT apart from most others is that buyers will actually receive a physical object - one that's journeyed to space and back. Typically, NFTs are a non-interchangeable unit of data stored on a blockchain, usually associated with digital files like artwork, photos, videos, and audio.
"Innovation is a deeply rooted part of the Lamborghini DNA," said company CEO Stephan Winkelmann. "As a leading company for carbon fiber composite materials within the automotive sector we pushed boundaries two and a half years ago with the joint research project in space. Now entering the metaverse is again proof of Lamborghini always setting sail for new horizons."
These NFTs may not be quite as exciting as, say, a new Lamborghini Aventador Ultimae, but each one is unique and that alone will surely attract wealthy collectors. Lamborghini's entry into the world of NFTs is being done in partnership with NFT PRO, defined as the "white-label NFT solution for global brands" as they launch their own NFT campaigns.
The automaker will share additional details, specifically the mystery artist's identity and the digital artwork itself, in the very near future. The chosen auction house will also be announced at that time.