Ferruccio Lamborghini envisioned something different than Ferrari. Look at his company today.
It was 60 years ago today, May 7, 1963, when an Italian industrialist Ferruccio Lamborghini founded Automobili Ferruccio Lamborghini S.a.s., the original name of a new venture that almost immediately began changing the auto industry forever.
Already a very post-WWII businessman thanks to his engineering knowledge and business acumen, Lamborghini was known at the time for building tractors, but the man himself was also a car guy. He owned several Ferraris, Lancias, Alfa Romeos, and even a Mercedes-Benz 300SL and Jaguar E-Type coupe.
Following a frustrating visit to Maranello where he expressed his concerns about his Ferrari's clutch to the one and only Enzo Ferrari but was quickly dismissed, Lamborghini decided to build his own exotic car, and the V12-powered 350 GTV was soon born. The legendary Miura arrived in 1966 and the supercar world hasn't been the same since.
Despite its financial ups and downs over the years, Lamborghini has managed to survive and it's thriving today under Volkswagen Group ownership. Only a few weeks ago did it reveal its latest flagship, the Revuelto, a naturally aspirated V12-powered machine with a plug-in hybrid system - a first for the brand.
To celebrate six decades, Lamborghini is planning events at its dealerships throughout the world. The official Lamborghini Clubs are also organizing gatherings. International events already got underway back in January when the newly renovated Lamborghini Museum in Sant'Agata Bolognese opened the "The Future Began In 1963" exhibition. Two additional company-sponsored events have taken place as well: "Lamborghini Day Japan - 60th Anniversary" in Suzuka and "Lamborghini Day UK - 60th Anniversary." The next major event is set to take place on May 28 at the Piazza Maggiore in Bologna, Italy.
This is actually going to be a public event and, as of this writing, over 150 Lamborghinis will be present. Lamborghini is obviously no longer only in the supercar business, evidenced by the best-selling Urus SUV. Like the Revuelto, the Urus will also be receiving a plug-in hybrid setup in the very near future. The Hurracan's eventual successor will as well. Further down the line, an all-electric Lambo will debut. It's not expected to sound like any of its ICE predecessors.
If there's one exotic car manufacturer that can make a pure battery-electric vehicle sound incredible with performance to match, the carmaker with bullfighting in its blood is the one to make it happen. Here's to many more years, Lamborghini.
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