Land Rover Awarding Special Defenders To Special People

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The Defender aims to pick up where the last model left off.

Land Rover has a long history of its Series and Defender vehicles being used by, amongst other groups, rescue and conservation services. The all-new Defender will be no different, and Land Rover is already pushing to get the incredibly capable SUV into service. The brand has announced its 'Defender Above & Beyond Service Awards' scheme where seven specially outfitted Defender models will be donated to non-profit organizations. Land Rover is looking to award a Defender to each of seven organization categories, starting with a search and rescue organization and a coastal and marine conservation group. Following those, Land Rover will turn its attention to animal welfare and first responders, then environmental, urban improvement, and fire services.

Land Rover
Land Rover

To be considered for the awards, individuals or groups can submit a three-minute video about what the group does, how it addresses community needs, and how a Land Rover Defender will help the group to further its effort. Nominations are open now through to April 7 for search and rescue organizations and coastal and marine conservation groups. The next nomination period is May 3 to June 1 and for animal welfare and first responder groups. The final period will be for environmental, urban improvement, and fire services from June 28 through to July 27.

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Land Rover
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Land Rover

"Defender vehicles have been used for various humanitarian causes around the world for decades and with its recent return to the US, we wanted to expand on that legacy with 'The Defender Above & Beyond Service Awards' and celebrate organizations that know the value of community and drive to do great things with them," said Joe Eberhardt, President & CEO, Jaguar Land Rover North America. "Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we're excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them."

Land Rover hasn't specified how the vehicles will be outfitted but have created renderings showing Defenders with factory accessories such as roof racks, storage boxes, brush guards, tow hitches, and snorkels.

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