Watch heavyweight champion Anthony Joshua get very sideways in a Range Rover to help mark the occassion.
This year marks the 50th anniversary of the iconic Range Rover, and Land Rover is celebrating in style. Most manufacturers will commemorate major anniversaries like this with special edition models. We're expecting Land Rover to launch a special anniversary edition of the Range Rover at some point this year, but the automaker has already started its celebrations by creating a giant piece of snow art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden.
Land Rover's Arjeplog facility features a frozen lake providing challenging conditions for engineers to put the latest models through their paces. Inside of the steering pad at the test track, renowned snow artist Simon Beck carved a special 853-foot wide anniversary logo by walking more than 45,000 steps across the slippery surface.
Jaguar Land Rover also hosts its Ice Academy in Arjeplog where customers are taught how to improve their ice driving skills. As part of the celebrations, world heavyweight boxing champion Anthony Joshua was invited to experience the extreme conditions in a variety of Range Rover models, including a Range Rover SVAutobiography, Range Rover SVAutobiography Dynamic, Range Rover Sport SVR, and Range Rover Velar SVA Dynamic. It looks like he loved every second of driving around the snow circuit sideways. The heavyweight champion is such a huge fan of the Range Rover that he recently commissioned Land Rover to build a bespoke Range Rover SVAutobiography for him.
"I'm really looking forward to June because the Range Rover family will be celebrating the 50th anniversary of one of Britain's finest exports and I'll be defending my world title belts," Anthony Joshua said.
"I'll be traveling to my fight with Kubrat Pulev in London on 20 June in my new personalized Range Rover SVAutobiography and I can't think of a better way to arrive. Nothing can match its combination of comfort and capability - I guess that's what you get after five decades of experience."
This June will mark the 50th anniversary of the original two-door Range Rover that launched in 1970. It was the first SUV equipped with safety technology we now take for granted such as anti-lock brakes, electronic traction control, and automatic electronic air suspension.
Since then, the Range Rover family has expanded with the introduction of the Range Rover Sport, Range Rover Evoque and Range Rover Velar. Looking ahead, spy shots have shown that Land Rover is already testing the next-generation Range Rover and Range Rover Sport, which are expected to launch within the next couple of years.