If the new Range Rover isn't upmarket enough for you, Land Rover offers the Autobiography Black edition that offers all the opulence any man could wish for. So we thought. Apparently, there is demand for even greater exclusivity and luxury as Design Director Gerry McGovern admits an even higher spec model is on the way. Tentatively dubbed the 'Range Rover Ultimate,' the range-topping Range Rover will boast further individuality and more toys, and carry a price tag north of $150,000.

McGovern also revealed the Range Rover Sport RS is on the way to cross swords with the likes of the Porsche Cayenne and Audi Q7. Neither models will sell in large volumes but you can be sure they will turn a tasty profit for the British carmaker.