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Land Rover is Not Happy About Blatant Range Rover Evoque Copy, China’s LandWind X7

Both cars unveiled at the 2014 Guangzhou Auto Show this week.

There’s no denying the striking resemblance between the LandWind X7, unveiled this week at the Guangzhou Motor Show, and the Range Rover Evoque. Which is why, according to Autocar, Land Rover CEO Dr. Ralph Speth will submit a complaint to Chinese officials over what he considers to be an act of Intellectual Property theft. Bizarrely, both the LandWind X7 and the locally-made Evoque are on display at the Chinese auto show this week.

Land Rover’s offering will go on sale for the equivalent of around $63,000, while its Chinese clone will retail for just $22,000. For that you get the award-winning styling of the Evoque and a Mistusbishi-sourced 188-hp 2.0-liter turbo-four mated to either a six-speed manual or eight-speed auto. Speth said: “the Intellectual Property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world. As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices.

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"Anything that damages the potential profitability of our plant damages the integrity of those plans. I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct."