The price on this is also going to be astronomical.
The management of Land Rover is now considering the possibility of an ultra-luxury SUV to compete directly with Bentley’s new Bentayga model, this according to a report from Autocar. For this top-of-the-line Range Rover, the British automaker wants to add an even more exclusive vibe to the luxury barge by limiting the production to 1,000 units at most every year. The asking price the company is considering on this one is going to be just as insane as the competition from fellow British manufacturer Bentley.
Jaguar Land Rover (JLR) recently spoke out on this idea through Paul Newsome, the director of special vehicle operations. Newsome said that the base price, when converted to USD, would be about $310,000. That may sound like a ridiculously high price, but when you compare it to the competition, it begins to appear a little less ludicrous. After all, the base Bentayga starts at around $230,000. Remember it has a $170,000 optional feature as well. This flagship model, which is still under consideration, would have a very different appearance that would differentiate it from current Range Rovers while still maintaining the automaker’s fundamental design language. Different appearance or not, $300,000 is a lot of money.