It will cost an entire Challenger more than a regular Rubicon.
2020 proved that there is no line of common sense that Fiat Chrysler will not cross. Just a few months after showing off a V8-powered Wrangler concept vehicle, the 2021 Jeep Wrangler Rubicon 392 was officially revealed as the most powerful production Wrangler of all time. The production version will pack FCA's proven 6.4-liter Hemi V8 rated at 470 horsepower and 470 lb-ft of torque. This makes the Rubicon 392 notably more powerful than the Wrangler 4xe, which produces 375 hp and 470 lb-ft of torque from its 2.0-liter turbocharged four-cylinder and electric motor combination.
For the privilege of rocking four more cylinders and 100 additional horsepower, the Rubicon 392 is expected to cost more than any other Wrangler model. Jeep has yet to reveal official pricing but according to JL Wrangler Forums, we now know exactly how much it will cost.
A user on the forum claims they were checking on their Rubicon 392 order and noticed a VIN and price that were not there previously. The system lists the vehicle as a "Wrangler 4 Door Unlimited Sport," but the forum user claims the "27X" designation is the Rubicon 392's package code. If this post is accurate, the Wrangler Rubicon 392 will carry a starting price of $77,055.
Considering that a base Wrangler Unlimited Rubicon with the 3.6-liter Pentastar V6 costs $42,195, the 392 carries a staggering $34,860 premium. In other words, the Wrangler Rubicon 392 costs just a few thousand dollars less than a standard Unlimited Rubicon plus a Dodge Challenger R/T Scat Pack with the same V8 engine.
The Wrangler Rubicon 392 would also be the most expensive FCA product to use the 6.4-liter Hemi V8. The Challenger R/T Scat Pack costs $38,995, the Charger Scat Pack costs $40,495, the Durango SRT costs $62,995, and the Jeep Grand Cherokee costs $69,165. Even the Hellcat-powered Ram TRX undercuts it at $71,690. There will undoubtedly be buyers willing to pay this enormous sum, but the Wrangler 4xe is now looking like a bargain starting at $51,695 in the Rubicon trim, minus a $7,500 tax credit.