2021 will mark the start of a new electric era for Hyundai Motor Company. Both Hyundai and Kia will launch a range of bespoke electric models based on a new E-GMP platform, starting with the Ioniq 5 next month as part of Hyundai's new Ioniq EV sub-brand. This will be followed by Kia's first dedicated EV codenamed the CV.

Turns out Hyundai's luxury division Genesis is also planning an EV onslaught. We recently caught Genesis testing a new electric crossover that will rival the Tesla Model Y, and now trademark filings have possibly confirmed the names of the automaker's new battery-electric models.

As discovered by GV Forums, Hyundai has filed trademarks for the following model names in Korea: "G70e", "G80e", "G90e", "GV70e", "GV80e" and "GV90e," suggesting that Genesis intends to electrify its entire current lineup. Another revelation is the GV90e name filing since Genesis currently doesn't build a GV90 SUV. This supports claims that Genesis plans to build a larger flagship GV90 SUV slotting above the GV80 to compete with full-size luxury SUVs like the BMW X7 and Mercedes GLS.

Prototypes of the Genesis G80e electric sedan have already been spied undergoing testing. Riding on the same platform as the regular Genesis G80, the G80e looks nearly identical to its combustion-powered sibling.

There will, however, be some subtle changes such as a closed-off grille and redesigned front and rear bumpers. Genesis's Tesla Model S rival will reportedly have a maximum range of 310 miles, come equipped with Level 3 autonomous technology, and cost over $80,000.

Genesis has already confirmed it will launch its Tesla Model Y rival this year, but it won't be based on an existing model unlike the EVs discovered in trademark filings. Instead, it will share the same as the Hyundai Ioniq 5 and Kia CV. A name for this new model hasn't been confirmed yet.