Three new EVs from the luxury carmaker are in the pipeline.
Like many manufacturers, General Motors is fully onboard the electric bandwagon, developing new Ultium architecture, battery tech, and a slew of new models under its various sub-brands. From Chevrolet, we know an electric Silverado will be revealed early in the new year, GMC has revived Hummer as a new model lineup, and as far as luxury goes, Cadillac is going all-in with the 2023 Cadillac Lyriq and Celestiq, both arriving before 2024. But what comes next for the Warren, Michigan-based brand?
CarBuzz has uncovered trademark filings with several trademark offices, including the UK and Austria, as well as the USA, in which GM has confirmed the names of three new models under the classification of "Motor land vehicles, namely, automobiles." These are Escalade IQL, Vistiq, and Lumistiq.
The Escalade nameplate isn't exactly new, having been around since 1998 as a full-size luxury SUV. However, the suffix attached to the registered name is new. At present, the only suffixed Escalade sold is the Escalade ESV, where ESV stands for Escalade Stretch Vehicle - a lengthened version of the Escalade. So what might IQL infer, then? Cadillac has never used this suffix before, but the most likely inference is that the IQ references Cadillac's new naming strategy for future EVs, all of which have a name ending in 'iq'. The Escalade is a well-known halo model and the American automaker won't want to get rid of the name. Continuity is good for business, after all. With this in mind, the Cadillac Escalade IQL is most likely to be the name of the electric Escalade.
Cadillac will be an all-electric brand by 2030 and the Escalade has long been rumored to receive an electric powertrain.
The remaining two trademarks seem self-explanatory as both end in the 'iq' suffix. Vistiq and Lumistiq are all but guaranteed to be new electric luxury vehicles from Cadillac. GM has repeatedly teased numerous electric vehicles in future, with shadowy concept cars in group shots appearing to indicate an electric Corvette SUV, the aforementioned electric Silverado, and even an electric Camaro. The trademarks don't give us much detail about the new models' body styles. Given the brand will likely cut down on sedans due to the growing popularity of SUVs, we expect both the Vistiq and Lumistiq to be crossovers of varying sizes, likely slotting in below the Lyriq.
We asked Cadillac about the names, who wouldn't confirm nor deny their future usage. "As Cadillac continues to add EVs to our portfolio, we intend for the IQ ending to continue as part of our naming strategy. It is normal business practice to protect names that may be used in a variety of applications but I can't confirm if the names reported will ultimately be used on future product," the company said.