Get ready for the "Quiet Revolution" starting tonight during the big game.
Late last week, GMC made something big official: the return of the Hummer. This time, not only will it be called the GMC Hummer but it'll also be an all-electric beast. Try a total of 1,000 horsepower and 11,500 lb-ft of torque, and a 0-60 mph time of 3 seconds flat. It literally makes most supercars and some hypercars appear, well, a bit slow. But we all know the reborn Hummer's true target: the Tesla Cybertruck.
During tonight's Super Bowl, GMC will formally introduce the existence of the new Hummer EV, a vehicle it claims will bring "bold design and remarkably quiet capability to the electrified vehicle space." A "Quiet Revolution" is the official tagline, and NBA superstar LeBron James is all about it.
"Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I'm proud to be a part of announcing the new EV model," said LeBron James. "The truck may be quiet, but the performance numbers speak for themselves." Look for the 30-second commercial to air sometime during the big game's second quarter, but you can already check it out here.
However, the GMC Hummer is not being revealed today. Instead, this will happen on May 20, 2020 at a GMC event, likely to be held not far from the Detroit-Hamtramck assembly plant where it'll be built. Sales will supposedly get underway next fall.
Along with brutally fast acceleration, GMC promises "incredible on- and off-road capability." Because the GMC Hummer will be the brand's first all-electric vehicle, there's definitely an awful lot to prove. The new Hummer will be paving the way forward for additional all-electric trucks and SUVs from the General. If the past couple of years were about all-electric sedans and crossovers, then the next few years will kick off the era of EV pickup trucks.
Things are about to get very interesting.