Athletes

Lebron James's Nike-Inspired Aventador Roadster

Drop-top supercar gets a wrap inspired by a new set of sneaks.

Future hall-of-famer Lebron James has a new pair of sneakers out. To make sure everyone goes out and buys them, the two-time champion, four-time MVP hooked up with Nike, Lou La Vie, DJ Irie, Toys for Boys Miami and Rich B. Calienteto to create a one-off Lamborghini Aventador Roadster inspired by his all-new Lebron XI “King’s Pride” sneaks. The uniquely wrapped supercar was created for the VIP preview of the 11/11 Experience showcasing King James’ all-new Lebron 11.

Here is the King James in action demonstrating his marketing power, training with the community in Miami.

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