An Englishman, a Hungarian, and a horse walk into a design studio
It's a new week, so obviously, the time has come to launch an all-new hypothetical hypercar. At least the Kincsem Hyper-GT has Ian Callum on its side, and that's always a good thing.
Well-known car designer Ian Callum's imaginatively named CALLUM studio is in charge of delivering a striking body for an all-new hypercar. To be fair, Callum certainly deserves to have a design and engineering business named after him. His impressive resume includes the Aston Martin Vanquish - which he recently took another stab at - as well as the DB7, DB9, and previous-generation Vantage. He's also responsible for Jaguar's metamorphosis. When he joined the British marque in 1999, it was the default car choice for retired dentists, but he ramped up the desirability factor with current XJ, F-Type, and F-Pace models.
Kincsem is an unknown entity in the automotive industry, which is likely why it wanted to attach such a well-known figure to its first project. The company's Hungarian founder, Tibor Bak, has a clear vision. He wants to combine the world's best talent with the latest technology to developed high-performance products. Ian Callum is Kincsem's first high-profile appointment, but so far, there has been no news on who will be in charge of the engineering side. Kincsem does mention a high-revving F1-derived hybrid powertrain - much like the AMG One - and that deliveries will commence in 2023.
According to Callum, there are no rules concerning this particular design. "If we could do whatever we wanted, what would we do? That's one of the most invigorating opportunities for any designer," said Callum. "The team at CALLUM is extremely excited to start work." That direct quote tells us that the image you see here is simply a basic hypercar outline and not the work of Callum."
"The Kincsem Hyper-GT will bring together new modes of digital integration into development, design, manufacture, and ownership. The possibilities presented by the new augmented, digital age enable us to help our customers enter a 'flow state,' which athletes call The Zone, offering a level of dynamic personalization and control that has never before been possible," said Bak.
That's quite a mouthful of marketing speak, but it essentially means that owners will likely use augmented reality to spec and order their cars.
In case you were wondering about the odd name, Kincsem was a world-famous Hungarian racehorse that had an unbeaten career of 54 races. To honor this career, only 54 Hyper GT's will be manufactured, all of them in the UK.