Legoland Invites Kids To Build And Race Their Own Ferrari

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There will also be a life-sized Lego Ferrari F40 on display.

Lego offers a range of Ferrari-themed products to inspire young gearheads, from a 1,677-piece Ferrari 488 GTE Technic set to a Speed Champions F8 Tributo. For a more interactive experience, Legoland is introducing the first-ever Ferrari Build and Race attraction that will let younger gearheads live out their racing dream. Coming to the Legoland California resort in spring 2022, the interactive experience will feature three zones.

At the start of the experience, a Lego pit crew member will greet guests and share facts about the Italian automaker as well as its racing history. Guests will then be invited to have their photo taken inside a life-sized Lego Ferrari F40. With only 1,315 examples built between 1987 and 1992, this will be the closest most people will get to sitting inside one.

Lego
Lego/YouTube

From here, guests will get to build their own Lego Ferrari car and race at one of three racetracks including a test zone, steering test track and speed test track. Each track will offer different obstacles to test your driving skills, with the aim to set the fastest time.

"Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world. We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility," said Legoland California Resort President Kurt Stocks.

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Lego/YouTube
Lego/YouTube

"We are excited to build upon our existing relationship with the Lego Group by combining our leading brands within this transformative entertainment attraction. The Build and Race experience has been designed to engage with both Ferrari and Lego lovers of all ages, aligning with Ferrari's strategy to reach out to its younger fans," said director of location based entertainment & esports for Ferrari Annabel Rochfort.

The fun won't end after the race. Guests can digitally scan their car and customize it along with their minifigure racing driver and use it to compete against others digitally for the fastest lap on a Lego racetrack based on Ferrari's private Pista di Fiorano test track. Experiences like this could inspire young gearheads to become lifelong fans, and possibly employees of Ferrari.

Lego/YouTube
Lego/YouTube
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