The CT hybrid is 90% recyclable: Lexus decided to demonstrate this in a unique way.
Lexus has taken a new approach to highlighting the CT Hybrid's recyclable nature by challenging a quartet of fashion designers to create unique clothing and accessories from the 2,000 individual parts of a totally dismantled CT Hybrid hatchback. Set to feature in the January 2012 issue of Vogue, Lexus' advertising campaign will feature shoes made from armrest leather trim, jewelry from valve lifters and crank bearings, and a trench coat featuring floor mats and cargo covers.
There's also an extraordinary eyepiece made from a transmission starter and exhaust manifold gasket. "Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected.' "We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently." said Brian Smith, vice president of marketing for Lexus.
The designers in question are Moss Lipow, Eddie Borgo, John Patrick and Alejandro Ingelmo, and their collection that forms part of the Lexus Fashion Workshop will be auctioned off with proceeds to go to the Council of Fashion Designers of America/Vogue Fashion Fund.