"You've had your fun," says Austin dealership.
Toyota and its Lexus division made a name for themselves by offering a wide array of hybrids, getting in on the electrification game long before most other automakers did - most prominently with the Prius. And they still offer one of the broadest choices of electrified vehicles on the market. But the Japanese giant has surely been suffering at the hands of companies like Tesla that offer their own lines of fully electric vehicles. Now one dealer, at least, is trying to lure Tesla owners to trade in for a new Lexus instead.
Lexus of Lakeway, situated just outside of the Texas state capital of Austin, somehow managed to get a hold of a contact list for Tesla owners in the area, and reportedly spammed them all with this flier, offering a $1,000 discount. "You've had your fun," reads the pamphlet. "Now it's time for zero compromise."
Just how the dealer obtained the mailing list, we don't know. But we're more interested in the notion of how a Lexus - hybrid or otherwise - is supposed to represent less of a compromise than a Tesla. Build quality and reliability, maybe. (Maybe.) But a hybrid is, almost by definition, a compromise on the road to fully electric vehicles.
That's especially the case, we'd argue, when you're talking about hybrid versions of conventional vehicles. After dedicated hybrids like the HS and CT have fallen by the wayside, Lexus currently offers six hybrid models in the United States, including electrified versions of the LC coupe, the ES and LS sedans, and the UX, NX, and RX crossovers. But none of them are plug-in hybrids (like the Toyota Prius Prime), let alone fully electric vehicles like the four core models that Tesla offers (even before the new Roadster, Cybertruck, and other models arrive down the pipeline). But we guess Lexus of Lakeway is hoping few Tesla owners in its area will recognize those particular distinctions.