As automakers the world over rush into the electric-vehicle market, Toyota has been holding out longer than most. But the world's largest carmaker can't stay out of the EV market forever. And to that end, its Lexus division is preparing to launch its first exclusively battery-powered vehicle later this month.

Previewed in this teaser image is the new EV that Lexus will reveal at the Guangzhou Motor Show in China on November 22. And as little as it reveals, it does give us the most important salient detail, heralded by one word: "electric."

Not that Lexus hasn't embraced electrification until now, mind you. It's just put its proverbial eggs in the hybrid basket instead. In fact, with the debut of the RX 400h back in 2004, it was the first to offer a luxury hybrid, and today offers one of the most expansive array of hybrid luxury cars on the market – including battery-assisted versions of the LC coupe, ES and LS sedans, and the UX, NX, and RX crossovers.

Just last month, it revealed the LF-30 Electrified concept (pictured here) at the Tokyo Motor Show to preview what its future EVs could look like.

Just how close the new production model previewed here will look to the LF-30 concept, we don't know. But whatever form it takes and design cues it adopts, it isn't likely to reach American showrooms. At least not as we'll see it in Guangzhou. Lexus says the vehicle has been "specifically crafted to suit the needs of audiences in China and Europe," which can be quite different from what American customers demand. But you can bet it won't be the last EV we'll see from Toyota or the Lexus division, with others sure to target the vital and lucrative North American market.