Lexus Has No Intention Of Making A Full-On EV

Promotion

Not even a little bit.

Considering the relative uncertainty we have with regards to what powertrain will eventually replace the internal combustion engine as the most preferred option, it's perhaps understandable why so many options are out there. From full-on EVs to hydrogen, to solar power and even salt water, there are a myriad alternatives on the table at the moment. However, as Green Car Reports has noticed, it appears Lexus doesn't think much of electric-only cars.

As showcased on the official Lexus website, it appears the Japanese premium carmaker is actually rather confident that its hybrid powertrains are superior to all-electric cars. What else can you deduce from a tagline of "Always charged. Always ready," after all? Or, indeed, the follow-up "all with nothing to plug in" quote further down the "hybrid" section on Lexus' website? For sure, promoting the core selling points of your cars is expected, and sly digs at competing products aren't anything new in the automotive industry. But we don't recall seeing anything that blatantly highlights the negative attributes of other vehicles on the scale shown in this Lexus promotional material for a good while now.

You Might Also Like
10 Best Interiors Of 2018: Over $1 Million
10 Best Interiors Of 2018: Over $1 Million
9 Mid-Engined Corvette Concepts You've Never Heard Of
9 Mid-Engined Corvette Concepts You've Never Heard Of

For the record, we're not having a go at Lexus for doing this. On the contrary, we actually thought it was handled rather well, and we'd be lying if we said we didn't smirk a little bit upon seeing the banner ad for the first time. Plus, it gives us our clearest indication yet that Lexus (along with, we presume, its parent company Toyota) doesn't see much of pure electric powertrains at this moment in time. The range issues alluded to in the ads likely are the reason why they haven't won the firms over just yet. Given the rate in which powertrain technology appears to be developing in the auto industry, it'll be interesting to see Lexus' stance on hybrid power in the near future.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot