As you might expect of the premium brand from one of the world's largest automakers, Lexus offers some of the most comprehensive active safety systems on the market. You've just had to pay extra for them, is all. But that's all changing.

Starting with the 2020 model year, the Lexus Safety System+ suite will come standard on every vehicle the company sells in the US. The measure, according to the automaker, is made in effort to to help the Japanese luxury marque contribute to "a world without crashes," which sounds pretty good to us.

"We are working toward preventing crashes before they happen," said Lexus chief David Christ. "That's why we have developed some of the most advanced safety features on the road today, and now those systems will be standard equipment on every model we sell."

The suite of active safety features includes a pre-collision system (complete with pedestrian detection), lane-departure alert, intelligent high-beams, and dynamic radar-enabled cruise control. Together they may not quite add up to a self-driving car, but they certainly make for a safer one.

Some of the features included in the suite were already standard equipment on many Lexus models.

Others, however, were not. Including them as standard ostensibly equalizes the playing field among all the vehicles Lexus sells.

The company's lineup currently includes the IS, ES, GS, and LS sedans; the UX, NX, and RX crossovers; the GX and LX sport-utes; and the RC and LC coupes. The GS sedan and RC coupe are also available in F performance guise, and the UX, NX, RX, ES, LS, and LC can be had as hybrids. According to last year's sales figures, the RX and NX crossovers were the brand's top sellers, followed by the ES sedan.