Lexus RC F + Swimsuit Model = How to Sell a Car

Girls

Consider us sold.

It hasn’t even gone on sale, nor have there been any official test drives yet, but already we’re in love with the Lexus RC F. And really, what’s there not to love. It’s got a naturally aspirated 5.0-liter V8 with 450 ponies, a fighter jet-like dash layout, and front grille styling that will make small children weep. But one thing is for certain: the RC F is the best, absolute best, mainstream model Lexus has built. Ever.

So how is the Japanese brand promoting it? With a Sports Illustrated Swimsuit Issue bikini-clad model. Now this, without question, is the ideal way to sell a car...and this year’s Swimsuit Edition.

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