Lexus Really Wants F to Stand for M

Launches its full family of F vehicles and says F-you to competitors.

After Lexus’ BMW, Audi and Mercedes-bashing ad we showed you recently, it seems the Japanese luxury automaker is really getting poised to take on the M’s, S’s and AMG’s of its German competition. With this new ad, Lexus launches its full family of F-badged cars, including F Vehicles (equivalent to M cars from BMW), F Sport cars (stock cars with better handling and enhanced design) and F Sport Accessories (replacement styling and performance parts, like BMW’s M Performance packages).

While none of these will actually recreate the Lexus LFA’s supercar heritage, it'll be interesting to see this new Japanese-German auto-war. Check out the Japanese F-word video:

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