It seems that Lexus is serious about improving their image these days. In the latest effort to ditch their conservative credentials, the luxury Japanese automaker has announced a series of special editions for the 2012 LS 460, ES 350, and CT 200h. It seems the overall goal is to add some flavor to these otherwise dull models. Beginning with the LS 460 Sport Special Edition, which is based off the 2010 Sport package, buyers will now have the option of more features (at a price, of course).

This will include a sport-tuned suspension, Brembo brakes, 19-inch 10-spoke alloy wheels, sport exterior trim and grille, sport front seats, two-tone leather seats, and various other add-ons. It'll be offered with its own exterior color to distinguish it from other LS models. Pricing begins at $77,000. The ES 350 Tour Edition features 17-inch 10 spoke alloy wheels that are finished in Liquid Graphite, a wood and leather-trimmed steering wheel and shift knob, a HDD Navigation System, and Saddle Tan leather-trimmed seats. In addition, the only exterior colors available are Stargazer Black and Starfire Pearl. Expect to pay $40,475 for this package.

And finally, the CT 200h can now be had with the F Sort Special Edition package. This basically consists of unique 17-inch alloys, Brembo brakes, an F Sport suspension with anti-sway bars and springs, aluminum sport pedals, metal front scuff plates, and a perforated leather-trimmed steering wheel with the F Sport logo. Pricing is set at $37,995.