Lexus TX Transforms Into Gaming Station On Wheels

Technology / Comments

The gaming vehicle was unveiled at the 2023 Esports Awards Show in Las Vegas.

Lexus is maximizing the three-row layout of its first unibody crossover SUV, the TX, by turning it into a gaming space. The Japanese automaker partnered with Razer to make this extraordinary project possible.

Dubbed Razer Lexus TX, the gaming vehicle was unveiled at the 2023 Esports Awards Show in Las Vegas. The vehicle features a custom Lexus logo and Razer green LED trim and panels on the grille, mirrors, roof runners, rear windows, and underbody.

Inside, the second and third rows are replaced with four Razer Iskur gaming seats, while screens and peripherals are installed, turning the TX into an ultimate gaming vehicle.

Lexus

The Razer Lexus TX will be showcased in a three-part video series, with the first episode embedded above showing how the collaboration between luxury marque and the consumer electronics company started.

"We worked with Razer to create a unique experience that celebrates our commitment to the gaming community as we share the same passion for innovation and technology," said Vinay Shahani, vice president of Lexus Marketing. "From conception to construction, we have created the ultimate collaboration of luxury vehicles and epic gaming."

The next two episodes of the video series will be aired later this month.

Lexus

"The Razer Lexus TX goes well beyond simple cosmetic alterations, creating multiple fully realized gaming battlestations within the expansive interior of the vehicle," said Bob Picunko, director of marketing at Razer Americas.

While the gaming space sounds a lot like fun, even Lexus thinks this could not be street-legal presumably because of safety concerns. The use of non-Lexus parts also causes a voided warranty.

As innovative as this project may sound, this isn't the first gaming-inspired build we've encountered. Ford introduced the Gamer Van based on a Transit Trail van built like the "perfect" mobile gaming studio. West Coast Customs also worked on one based on a Mercedes-Benz Sprinter.

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