LG Appoints Ford Focus as Brand Ambassador Team Vehicle

Industry News / 7 Comments

Ford Focus has been named LG Brand Ambassador thanks in part to the car's very high safety rating and high residual value.

Get ready to see a fleet of 200 Ford Focus hatchbacks wrapped in the LG logo and "Life's Good" slogan hitting the roads. Ford has announced the partnership with LG Electronics USA, after the large electronics brand selected the 2012 Ford Focus as the vehicle of choice for its "LG Brand Ambassador" team. LG Brand Ambassadors are dedicated teams that work with appliance retailers and consumer electronics.

They also assist with consumer education programs, associate training, sales and merchandising. The American automaker stated that the commercial customers, such as LG, are attracted to the new Ford Focus for its high safety rating and high residual value. The new Focus has the advantage since it offers both sedan and hatchback bodystyles. The sporty five-door hatch offers versatility that is drawing in buyers from both commercial and retail sections. The upcoming 2012 Focus also features an additional 10 cubic feet of cargo space to make loading and unloading easier.

It also offers voice-activated SYNC, active park assist to help with those challenging parking spaces, rear view camera and the Easy Fuel filter system. Up to date, nearly 75 percent of all Ford Focus models have been equipped with SYNC system.

Join The Discussion



Related Cars

To Top