It's a full 1:1 scale replica of the EV, titled "Brick To The Future."
This incredible 350,000 Lego brick model of a Kia EV6 has just been revealed and is on display at the Milan Design Week, where Maserati is also delighting fans with several special art cars. Built by BrickVision at the behest of Kia Italy, the creation took just 800 hours to build - the equivalent of around 100 work days. The level of detail is insane, and the model even features an accurate functioning lighting system.
The project, titled "Brick To The Future," used an EV6 made exclusively of Lego bricks to testify that the future of sustainable mobility is built 'brick by brick."
BrickVision is an Italian company founded by Lego Certified Professional Riccardo Zangelmi, and we're as surprised as you that's a thing and are now mad at our career counselor from school.
The videos above and below are part of a series on the Kia Italy Facebook page that documents the entire build and, as they show, it wasn't an idea had late on a Sunday morning and started just after lunch - a tremendous amount of preparation and planning went into the build. It also took a team of people to complete the build in a workshop.
According to Kia, each brick "[emphasizes] the striking and inspiring design of the EV6, while also conveying the notion that the future of sustainable mobility is to be built 'brick by brick.'"
It's corny PR, but the point is sound. Not even the Lego bricks used are made of sustainable or even recyclable materials, and the core materials used to build EVs are far from sustainable. Lego has set a course to be sustainable by 2030 and has even prototyped recycled bricks, but EVs are the big concern.
The point that gets missed by people pointing at things like lithium mining is that no technology and its production come fully formed out of the box. It's going to be a long process, but the quickest summation is that EVs give us emissions-free transport, and automakers are working backward from there.
Join The Discussion