Chrysler sold 2,200 of the 6.4 V8 model in less than a day.
Joni Mitchell famously sang that you don't know what you got till it's gone. This is art imitating life perfectly, as illustrated by the limited edition Chrysler 300C, which made its debut three days ago. Chrysler set up a dedicated microsite to sell the car, and all customers had to do was select one of three colors, pay a deposit and wait.
The website is now gone because this special Chrysler 300 sold out in 12 hours. All 2,200 cars are spoken for, with the USA getting 2,000 and 200 heading to Canada.
This final call strategy seems to be working well for Stellantis, which is giving a proper sendoff to several muscle cars within its extended portfolio. Dodge is building 1,000 units of most of its final call models, but only 300 Dodge Charger King Daytonas will be made. More special editions are coming from Dodge, and even the Durango got a rebooted run of Hellcat models as a send-off for the Hemi V8.
We got a closer look at the car at the Detroit Auto Show, and the nostalgia kicked in hard. The 300C is essentially an SRT8 in all but name. It wasn't a great car when introduced in 2011, but it had its moments. It was deliciously tail-happy, but the cheap interior made it challenging to love.
The 2023 300C is more of the same. Chrysler tried hiding the aging interior behind a layer of technology, but it didn't work. Still, we're happy to admit that we were tempted to put a deposit down on this car because we'll likely never see anything like it again and because the combination of sinister looks and a rowdy V8 are epically cool.
Joni Mitchell was right. We didn't show the 300 SRT8 enough attention, and now it's gone forever.
The limited edition 300C was priced at $56,595, including destination charges. Not bad for a sizeable luxury car with a 6.4-liter naturally aspirated V8 producing 485 horsepower and 475 lb-ft of torque. It's the same engine Dodge uses for most of its last-call models. It also has several model-specific features, including Brembo four-piston brakes, active damping, and a limited-slip differential.
You can still get a 300 with a V8, but it will be the older 5.7-liter Hemi V8, which produces 363 horsepower and 394 lb-ft of torque. It's the same engine Noah used to power the Ark, so not the same thing then.
It's a pity the 300C sold out so fast. We know for a fact that interest was extremely high, but we would never have guessed that it would be snapped up that quickly. After all, it might be the last of its kind, but for similar money you can buy a Lexus IS 500 F Sport Performance with 472 horsepower and 395 lb-ft of torque and noise that can give a gearhead an eargasm from 500 yards away.
There's no doubt several people bought the car to make a quick buck and will have every intention of flipping them for a profit once the Hemi is dead and gone. It's not just the Hemi V8, however, as Chrysler announced that the 300 will be culled at the end of 2023, so these final special models will command a premium on the secondhand market.
The estimated delivery time is spring 2023, and we can't wait to see what the markups on this car will be.