It's make or break time for Lincoln, and if it wants to survive, it'll need to score a direct hit in China. Lincoln is hoping that the newly revealed MKX Concept will be the start of its Far East success. Essentially, the MKX Concept is a very clear preview as to what the next-generation MKX production crossover will look like. And yes, it'll also be sold in the US when the time comes, but Lincoln is keen to make a dent in China. The next MKX just might be the ticket.

With its 21-inch wheels, the MKX Concept features full LED headlamps with strips of dynamic LED signature lighting that "float within a reimagined Lincoln split-wing grille." The exterior design is elegant overall, notably the more toned-down front-end. No details or images were provided of the interior, but you need to remember this: the MKX Concept is based on the Ford Edge Concept first shown last November. We saw the latter in person at Geneva in March and were impressed, but we still think Lincoln could have done more to differentiate the two. But we'll hold off on final judgment for now. Lincoln also reiterated that it'll enter the Chinese market later this year with the MKZ and MKC.