Trips to the airport not included.
The Lincoln Motor Company is now the official luxury vehicle of sbe’s iconic lifestyle hotels. Lincoln is getting serious about its suave virtue signal to the well appointed. The brand has now teamed up with sbe, a global lifestyle hospitality company, in order to offer guests the use of Lincoln Navigators and Continentals during their stays. Both brands claim a deep commitment to personalized services and exceptional amenities. Appropriately, all Lincolns on deck will be of the Black Label variety.
According to the brand, hospitality is an ideal platform to raise awareness, so by forming strategic alliances with prestigious hotels in key luxury markets Lincoln is hoping to introduce its vehicles to potential new clients who probably only really interact with the brand on trips to the airport in the back of limousines. Guests will have access to a fleet of Lincoln Black Label vehicles at eight of sbe's flagship properties in the United States: SLS Beverly Hills, SLS Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Hotel, and the soon-to-open SLS LUX Brickell, plus the Hyde Hotel and Residences Midtown in Miami.
"At Lincoln, we are focused on creating personalized experiences. We know sbe is at the forefront of hospitality and is constantly raising the bar on lifestyle, which makes this collaboration the perfect next step for us,” says John Emmert, group marketing manager for The Lincoln Motor Company. “Our clients value new experiences,” Emmert continues. “They enjoy travel and fine dining. Lincoln’s engagement in the hospitality space allows us to work with others who share that passion of connecting with clients as we do.”