Sales will soon begin, and only then will Lincoln know whether a much-needed savior has been found.
Overall first impressions of Lincoln's new MKC crossover have been very strong so far, and it's expected to sell quite well. Basically, Lincoln is in desperate need of a sales hit and this heavily rebadged and restyled Ford Escape may just do the trick. What's more, it's going to be very competitively priced. Compared to its Cadillac SRX rival, the MKC will carry a base sticker price of $33,995 compared to the latter's $37,000 entry price.
MKC pricing will also undercut other rivals such as the BMW X3 ($39,000), Audi Q5 ($37,000), and the Acura RDX ($35,415). If buyers want to upgrade their MKC with the new 2.3-liter EcoBoost twin-turbo four, it'll only cost an additional $1,140. The Premiere trim level is priced just under $34,000 while the top-of-the-line Reserve will cost $40,930. There's no question the MKC is a sharp-looking crossover but is it good enough to take on the best from both Europe and its cross-town Detroit rival?