Lincoln Offers A More Luxurious Way To Buy A Car

Going into a car dealership sucks. It's loud, the coffee is usually terrible, and you have to deal with a salesperson trying to part you from your hard-earned money. The internet was supposed to fix issues like these, taking away uncomfortable interactions and allows us to communicate from the comfort of our own homes. Some dealerships have caught on to the magic of online sales but not all franchises are as technologically literate.

Lincoln is stepping in with its own online purchasing experience called 'Lincoln Showcase.' Even though Lincoln showrooms have improved in recent years, this new service could not be arriving at a better time as the Centers for Disease Control and Prevention urges individuals to practice social distancing to stop the spread of coronavirus (Covid-19).

Partnering with SightCall, a technology platform that offers virtual support, Lincoln Showcase allows clients to book a one-on-one virtual vehicle walk-around experience. Clients can schedule a 30-45 minute appointment with the Lincoln Experience Center, where an expert will use a stabilized camera to walk around the car and answer any questions. Lincoln has been considering a service like this for some time but with the recent outbreak of the coronavirus, the company fast-tracked the idea in just over one week's time. In other words, there's no risking coronavirus transmission.

The expert giving the virtual tour will do so from the Lincoln Experience Center in Frisco, Texas and in the future, Lincoln will also offer tours from its other Experience Center in Newport Beach, California. While giving clients a tour, the experts will be able to practice all social distancing guidelines, ensuring the health and safety of the entire team.