Please, please, please sell it in the United States.
Following the death of the Continental and MKZ, Lincoln no longer has any sedan models in its North American product lineup. The American luxury brand only builds crossovers like the Corsair, Nautilus, Aviator, and Navigator. But while sedans are no longer important in the US, they are still prevalent in China. That's why Lincoln has introduced an achingly pretty concept car called the Zephyr Reflection at the 2021 Shanghai Auto Show.
We heard rumors that Lincoln could revive the Zephyr name back in 2019. Lincoln last used the moniker on a Fusion-based sedan model in 2006. This new Zephyr Reflection acts as a preview for a new iteration of Lincoln's Quiet Flight product DNA. A full production model will debut later in 2021 alongside a locally-produced Lincoln Corsair PHEV, the brand's first new energy vehicle in China.
Despite being specifically designed for the Chinese market, the Zephyr Reflection is meant to show a new take on American luxury with designers aiming for a modern aesthetic using Lincoln's signature horizontal design language.
This car features a new take on the Lincoln signature grille boasting a cascading starburst pattern. Two character lines diverge from the Lincoln star, flowing into the flushed door handles and sleek body creases. Lincoln finished the car with modern colors such as satin silver, tinted chrome, and copper. When someone walks up to the vehicle, a welcome lighting sequence activates, using the headlights, taillights, and the light-up Lincoln emblem.
"We gathered Lincoln's global wisdom and Chinese design talent to create the Zephyr Reflection specifically for a more youthful, Chinese customer segment," said Mao Jingbo, president of Lincoln China. "With a dynamic and futuristic exterior design and a lightweight interior, the Zephyr Reflection embodies the current digital era with advanced, intuitive technology that redefines American luxury."
The exterior is fabulous but the interior is even more extravagant. Much like the Honda e, the Zephyr Reflection features a "coast-to-coast" screen, combining three massive displays across the dashboard powered by a new Machine Interface (HMI) language theme called Constellation. Customers can choose from three interior themes (Normal, Sport, and Zen) to customize infotainment controls. Minimal physical controls and a futuristic steering wheel add up to create an extremely cool cabin.
Oddly, there is no mention of the car's powertrain, but a Lincoln spokesperson confirmed to CarBuzz that the Zephyr Reflection is gas-powered.