Lincoln's Sedan Sales Last Month Were Dreadful

Industry News / Comments

Wait!? Lincoln still sells sedans?

Lincoln has been an SUV/crossover-only brand for a full model year now. Sedans like the Lincoln Continental and MKZ have been discontinued. No successors are planned right now, though we wouldn't rule out an all-electric, ultra-luxurious four-door coupe-like sedan in the future. But for now, zero sedans. But there were still apparently a few remaining examples parked on dealership lots last month that have finally been sold.

Ford released its September sales report earlier this week which included the latest figures for Lincoln as well. Looking at the data, we noticed both the Continental and MKZ experienced major sales drops compared to the same month last year. Specifically, 96.6 percent and 99.5 percent, respectively.

2017-2020 Lincoln Continental Front Angle View Lincoln
2017-2020 Lincoln Continental Side View Lincoln
2017-2020 Lincoln Continental Rear Angle View Lincoln

In all, sedan sales decreased by 98.7 percent. That's what happens when only six MKZs and 14 Continentals were sold in a single month. September 2020 saw 1,113 MKZs and 413 Continentals leave dealer lots. The MKZ is a nice car and all, but it's still essentially a more expensive Ford Fusion, which was also dropped from the lineup. It's the Continental's story that's particularly sad.

Re-launched for 2017 for the first time in a decade and a half, this reborn Continental was based on a front-wheel-drive platform with available all-wheel-drive. Design-wise, it looked pretty darn good inside and out. That wasn't good enough.

2017-2020 Lincoln MKZ Front Angle View Lincoln
2017-2020 Lincoln MKZ Top View Lincoln
2017-2020 Lincoln Continental Side View Lincoln
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The tenth-generation Continental was simply the wrong car at the wrong time. Americans had already declared their preference for SUVs and crossovers. This Continental was too little, too late. Lincoln attempted to give it some much-needed personality in 2019 with the 80th Anniversary Coach Door Edition, featuring custom-engineered suicide doors. Only 80 examples were built for 2019. It returned the next year when 150 were built. Both model years were Black Label trims with AWD and a 400 horsepower 3.0-liter twin-turbo V6.

The Continentals sold last month were standard body examples. Those who managed to snag a suicide door version will surely be holding on to it for collector purposes.

2017-2020 Lincoln Continental Dashboard Lincoln
2017-2020 Lincoln Continental Rear Passenger Seats Lincoln
2017-2020 Lincoln Continental Front Seats Lincoln
2017-2020 Lincoln MKZ Dashboard Lincoln

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2017-2020 Lincoln MKZ Dashboard
2017-2020 Lincoln Continental Dashboard
2017-2020 Lincoln Continental Front Seats
2017-2020 Lincoln Continental Rear Passenger Seats
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