The entire lineup will be electrified by the end of the decade.
Everyone is going electric. By the end of the decade, Lamborghini will release its first all-electric vehicle. Cadillac is going further, promising that it will go all-electric across its lineup by the same date. At Ford and Lincoln, the electrification process has already started, but now Lincoln is aiming to do more. The luxury automaker is set to celebrate its 100th anniversary next year, in which Lincoln will launch its first fully electric offering. That momentum will be carried forward, with Lincoln now promising to electrify its entire product range by 2030. Along with these goals, the company aims to expand use of its connected services, including the Lincoln Way app.
The carmaker says that it expects half of its global volume will be zero-emissions vehicles by 2025, with the full portfolio electrified by 2030 as part of it and Ford's planned investment of more than $30 billion in electrification tech by 2025. Expect that figure to change a couple of times by 2025, likely with even more money spent. Lincoln president Joy Falotico says, "As we accelerate Lincoln's transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification. Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln."
Lincoln also says that the Zephyr Reflection concept that we all fawned over earlier in the year hints at "the brand's future design philosophy and signature features it will offer" and that its first EV will offer a more spacious interior, a "striking, modern aesthetic", clever storage solutions and minimalistic panels, and an expansive panoramic roof. A new digital design language called Constellation will feature too and will include various themes offering customization. While all this is being planned for the future, customers of current models like the Nautilus will get software updates with enhancements to navigation, Apple CarPlay, Alexa, and the digital owner's manual. More driver aids are also planned for release too, but no date has been given for the reveal of the new EV.