The world can't seem to get enough of the Mazda RX Vision concept. We saw it in the flesh at Geneva last March and, honestly, it's stunning. If it were badged as a Ferrari or Jaguar we'd be equally impressed. But no, this is a Mazda, just further proof the Japanese automaker employs some of the best designers in the industry today. Last weekend, the RX Vision was displayed at the Concorso d'Eleganza Villa D'Este, the same venue where BMW has been unveiling those wicked cool Hommage Concepts over the past few years.

The hard to impress audience, upon seeing this Mazda, were stunned by its beauty. But according to Mazda design chief Kevin Rice during an interview with Top Gear, the automaker didn't expect the world's reaction to be this positive. "Inside Mazda, we all love the car, but to see the reaction of the people here at Villa – car fanatics at the highest level – and for them to be impressed has kind of shocked us. In a good way." But will Mazda build it? "We'd love to build it," Rice admitted. However, it's still kind of a tough business case to make, mainly because it was designed to be powered by a certain type of engine: a rotary.

We've known for some time Mazda is quietly developing a new rotary but doesn't believe people are read to buy it, mainly because this type of engine doesn't exactly have a positive past in terms of fuel efficiency. Also, the concept doesn't have any running gear, and this alone would take a quite a chunk of change to engineer (even if it were derived from the MX-5 Miata). With all of this in mind, Top Gear is proposing for Mazda and sports car fans across the internet to start an online petition to further pressure Mazda to make the RX Vision a reality. We couldn't agree more.