Built from the ashes of GM's Lordstown plant.
On the same day Ford is set to release a brand-new F-150, a small company called Lordstown Motors has just revealed its all-new, all-electric Endurance pickup truck to a live audience in Lordstown, Ohio. The reveal itself was a bit strange, seeing as it didn't mention any new details about the truck itself, only a speech from United States Vice President, Mike Pence. It took place where the Endurance will be built, at General Motor's old Lordstown assembly plant where the discontinued Chevrolet Cruze was once built.
The Endurance will immediately enter battle against upcoming electric pickup trucks including the 2021 Tesla Cybertruck, Rivian RT1, Bolinger B1, and an EV version of the Ford F-150.
No official power specifications were given but the Endurance is expected to produce around 600 horsepower with a continuous torque output of around 2,000 pound-feet. Peak torque will be around 4,400 lb-ft with a 7,500-pound towing capacity. Lordstown says this is the first EV on the market to use electric motors mounted in the hubs rather than the chassis, it frees up more space for batteries. No range estimates were provided either but we expect the truck to travel around 250 miles on a charge.
We think the exterior design looks pretty cool without being too futuristic while the interior sketches look techy while remaining fairly simple. Lordstown wants the Endurance to function as a fleet vehicle, which is why it wasn't given the insane styling found in competitors like the Cybertruck and RT1.
The Lordstown Endurance is expected to cost $52,500, meaning it will be less expensive than the Bolinger and Rivian but more than the Cybertruck, which is priced starting at $39,900. Lordstown says it has already taken reservations for a full year of production, which equates to around 20,000 trucks. This example is only a production prototype so we should be given more details on the truck as we approach the on-sale date. Production is slated to begin in Januar 2021.