This looks mega.
Lordstown Motors has been in something of a sticky situation recently. The company was accused of faking pre-orders last month, and this news was followed by stories of the government starting to sniff around. Things were already going bad before then, with a prototype vehicle burning down during testing.
Things seem to be on an upward trend now, with the first two Endurance pickups rolling off the production line a couple of weeks ago. That positive momentum is being carried forward with the latest news: the reveal of an electric race truck entered in the SCORE San Felipe 25 rally event.
The truck is clearly a highly modified version of the existing Endurance pickup, and it has to be. According to the company, "each year, up to 350 purpose-built vehicles compete in the harshest conditions, but less than 50% ever cross the finish line." With 280 miles of tough terrain to traverse, that's not much of a surprise, but Lordstown isn't chasing a win here.
Instead, Lordstown says, "while most of these vehicles will race through the desert in pursuit of a spot on the podium, our team is competing to showcase the toughness, high impact terrain capability, and versatility of our hub motor and battery technology in more unforgiving environments than our customers will ever experience."
Of course, the production version of the vehicle will never see such extensive abuse, but Lordstown completing the race would be a spectacular achievement and will boost confidence in the brand, something its investors seriously lack at the moment.
We wish the team all the best and hope that this is the start of an interest in motorsport that will be nurtured over the coming years. Who knows? Maybe one day the Lordstown Endurance will be the electric equivalent of the Ford F-150 Raptor. Either way, a solid result will do wonders for public perception of EVs, and that's definitely something worth investing in.