Here a few new teasers.
What could have been a regional economic disaster has turned into a huge opportunity. Lordstown Motors occupies the former GM plant in Lordstown, Ohio that once built the now-discontinued Chevrolet Cruze. Nearly 1,700 jobs were at stake until Lordstown Motors stepped into picture and today we're going to see its first product - in pre-production form. The Lordstown Endurance all-electric pickup truck is being unveiled this afternoon at the factory itself where a big ceremony will be taking place. Even Vice President Mike Pence and Secretary of Energy Dan Brouillette will be in attendance.
Just a few hours before that all gets underway, the company has released a few new teaser images of its Rivian R1T and Tesla Cybertruck rival, the Endurance. There's a front end shot showcasing the slender LED headlights and narrow grille. Another image shows a wheel with copper accents.
Exterior photos of the Endurance prototype have been around for a few months and just the other day some sketch renderings of the interior were made available. Based on those, it's clear the Endurance will have a very high-quality cabin with plenty of storage and a large digital instrument cluster and infotainment screen.
Although today's reveal isn't the final production version it'll be pretty darn close. We don't expect it'll change drastically by the time it hits the road at a still-unannounced date. Full specs are also expected to be revealed in the coming hours, though the company has previously said power will come from four electric motors, one located at each wheel for a total output of around 600 horsepower. Expect a 0 to 60 mph time of around 5.5 seconds and at least a 250-mile range on a single charge.
The Endurance will reportedly start off at around $52,500 before any federal and state tax credits. Also, Lordstown wants the truck to be utilized as a fleet vehicle. It's already signed a letter of intent with a local company specializing in fire and water restoration for a 1,200-unit order.
Expect to hear a lot more details in the coming hours. The official debut will be live-streamed starting at 12 pm EST live from Lordstown, Ohio, and we'll keep you updated with all the details as they happen.
While we don't expect it to be radically designed like the Cybertruck, the sedate styling may win over traditional truck buyers, making it an ideal alternative to the upcoming electric Ford F-150.