Lotus Begins Bespoke Partnership with Mansory

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The British automaker has selected the German specialist to be Lotus' Cars' Official Customization Studio.

The German aftermarket specialist is more than familiar with Lotus, having worked on a variety of special editions over the years. Today it was announced that at the Paris Motor Show in September, Lotus will unveil a new model variant built in collaboration with Mansory. Lotus's model range, namely the Elise, Exige, and Evora, will benefit from new bodywork, trim and special finishes. As the official customization studio, Mansory will work with Lotus in the production of high-quality, individual modifications.

Of the several projects Lotus and Mansory have worked on, the road-going Evora GTE - the most powerful Lotus to date - was one of the most spectacular, prompting numerous orders from across the globe. The chrome-red Evora GTE by Swizz Beatz and the very recent carbon-fiber Lotus F1 Team Evora GTE are other noteworthy special edition models. "At Mansory, we have always been passionate about British cars, and the cooperation with Lotus is the perfect partnership as it meets our quality standard of production on the highest technical level combined with masterly craftsmanship and the most precious materials.

"As the Official Lotus Customisation Studio, we amplify the existing options with harmonically designed aerodynamics and ultra-light aluminium rims. High-quality accessories and stylish interior fittings complete the Mansory assortment," said Kourosh Mansory, Owner, Mansory Design and Holding GmbH: Wolf Zimmerman, Chief Technical Officer, Group Lotus: "Mansory are leaders in their field, and having worked closely with them on the Evora GTE and the special editions we've unveiled recently, we now wish to take the partnership to an official level.

"Together, I am confident we will continue to produce outstanding sports cars, with the bespoke qualities that many of our discerning customers look for." Maurizio Parlato, Commercial Director, Group Lotus: "There's a strong market for official customisation, and Mansory is the perfect partner in ensuring the quality and style we strive to maintain at Lotus. For customers who are seeking Lotus' principals of speed, innovation and fun, but with added exclusivity, our Official Customisation Studio is the answer. The Lotus Evora GTE is a great illustration of what is to come."

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