It's a European sports car maker, this was inevitable.
Lotus hasn't had the best time, financially speaking, over the past few years. The company has had to face the reality that changes need to be made to avoid falling behind again. We could see from the new Evora 400 (pictured) that a lot more gadgetry will be going into the cars from here on out, and now Lotus boss Jean-Mark Gales is saying that an SUV is probably on the way. It was almost inevitable, really, very few companies can afford not to build them anymore.
As Gales put it "We'd do an SUV that is very light, very fast on the track and has outstanding handling. I'm a bit torn between an SUV and a four-door sports car -- but in the end I can see that the SUV has the bigger market" Lotus is hoping to improve sales in the US in particular, although it is the infotainment changes which are more likely to do this than the SUV. Lotus also suffers from a fairly small dealership network and long waiting lists when compared to its competitors in the US, and logistical improvements might do more to improve sales than any new models would.