Lucid Motors Air Dares Tesla With New EV's $52,500 Price Tag


Hey, sexy luxury EVs sell.

How does a 400-horsepower pure EV luxury sedan with a $52,500 base price following US government tax credits sound to you? California-based Lucid Motors has just announced official US pricing for its first model, the Air, which will sticker at $60,000 before $7,500 worth of federal and local tax credits. The Tesla Model S, in comparison, begins at $67,200 before those same tax credits apply. The company has already shown us that it aims to cater towards enthusiasts when it demonstrated the Air’s drifting abilities in the snow.

Combined with a maximum driving range of 400 miles, the Air seems to not only be a solid Tesla competitor, but also a threat to the likes of a comparably priced Audi, BMW, or Mercedes-Benz. However, the base Air will have a 240-mile range and 400 hp, which is still damn decent. Buyers can choose to upgrade their Air for additional but still unannounced costs that’ll see its range go up to 400 miles and a power increase to 1,000 ponies with all-wheel drive. Rear-wheel drive is standard. Standard features will include 12-way power front seats, LED multi-lens array headlights, four display screens with touch interfaces, seating for up to five, an aluminum roof, 10 airbags, 19-inch wheels, and a 10-speaker sound system.

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Over-the-air software updates are also standard fare. Other optional features will include a glass canopy roof, rear executive seats that recline up to 55 degrees, a 29-speaker audio system, 22-way power adjustable front seats with massage functions, and a fully active suspension. And, of course, there’ll be the $100,000+ Air Launch Edition, limited to 255 examples, all of which will come with the upgraded range and power options along with autonomous driving hardware. Interested? Lucid is now taking reservations for the Launch Edition at a cost of $25,000 a pop. However, reserving the base model requires a much more reasonable $2,500 deposit.