Lucid Motors Hits Tesla Where It Hurts

Electric Vehicles / 15 Comments

A fancy new showroom opens its doors.

Of all the up-and-coming all-electric car companies that aren't Tesla, Lucid Motors is certainly one of the strongest and most promising long-term. Just last month, the company went public and issued an IPO on the NASDAQ via a Special Purpose Acquisition Company (SPAC) merger between it and Churchill Capital Corp IV.

The influx of cash is now being applied towards the expansion of its Arizona factory to bring the Lucid Air luxury sedan to market. The Lucid Gravity SUV will hopefully debut sometime next year. Like Tesla and Rivian, Lucid sells directly to customers instead of through franchised dealerships. However, this doesn't mean the brand doesn't have its own showroom.


Last October, Lucid Motor's Beverly Hills, California Studio and service center opened its doors and it's clearly not your typical auto dealership. The place looks like a spa blended with an automotive design studio, which was exactly the point. And now Lucid has opened yet another showroom, this one in its home state of Arizona.

This new Lucid Studio, once again, provides customers everything they need require to customize their ideal car. Only the studio has opened for now but the company says the accompanying service center will be up and running by the end of the year.

Rear Angle View Lucid
Front Angle View Lucid
Top View Lucid
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"Opening our first Studio in Arizona, just one hour from where the Lucid Air will begin rolling off the assembly line in Casa Grande this year, is a special milestone," said Zak Edson, Senior Director of Retail Operations. "This opening reinforces the company's commitment to the region, and is in direct response to the warm welcome and the high level of interest shown for both our manufacturing operations and the products we are bringing to market."

The 1,080 horsepower Lucid Air is aimed directly at the Tesla Model S and the Mercedes EQS, to name a few. It also has an impressive EPA-estimated 517-mile range on a single charge. Pricing begins at $87,500 after the $7,500 tax credit. This new Arizona studio is one of 19 planned to open this year throughout North America.

Central Console Lucid
Front Seats Lucid
Driver Seat Lucid
Lucid Air - the electric vehicle

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