We've extensively covered the development of the Lucid brand, and we were happy to hear that something was finally happening with the brand when the company, based in Newark, California, announced it would start production of its Lucid Air, an EV that will compete with the Tesla Model S. This car is claimed to have a range of over 400 miles, and the most aerodynamic body shape of any production car. Now the news comes that Lucid will be opening up a number of sales and service locations across North America.

Lucid Motors, which has the grand dream of setting new standards in the EV industry with its luxury cars, plans to open 20 retail locations, known as Lucid Studios and service centers, across the country by the end of 2021.

The concept behind the Lucid Studios starts with a direct-to-consumer model. Each customer's experience will be curated through a digitally enhanced luxury experience. Lucid offers customers the option to visit a Studio in person, make their inquiries entirely online, or any combination of the two.

Peter Rawlinson, CEO and CTO of Lucid Motors feels confident with the bold new step: "Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle." He continued to explain the educational benefits of the new dealerships: "A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey," he concluded.

The production version of the Lucid Air will debut in an online reveal on September 9, 2020. Lucid will open Studios and Service Centers in the following locations:

Silicon Valley Studio: Located at Lucid's Global Headquarters in Newark, CA

Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA

Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA

San Jose Studio: Located at Westfield Valley Fair in San Jose, CA

Miami Studio: Located at Brickell City Centre in Miami, FL

West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL

New York City Studio: Located in the Meatpacking District, NY

DC Metro Studio: Located at Tysons Corner Center in Tysons, VA