Peter Rawlinson flexes his brain power in the automaker's new 'Lucid Tech Talk' video series.
Electric cars are more popular than ever before, with customers trading their ICE-powered vehicles for silent, torque-rich EVs. As technology advances, issues related to charging and travel range are slowly disappearing. But some still have reservations about EVs and, while many simply just don't like them, there are individuals out there who just can't wrap their heads around the concept of an electric vehicle.
To demystify the topic, Lucid Motors has launched a new video series. Lucid Tech Talks will comprise ten episodes, with each focusing on the different technologies which underpin the Air luxury sedan. The series will have several hosts, among them the company's CEO, Peter Rawlinson. Lucid says the series will educate viewers on how "Lucid's first product swept away conventional notions of what an EV is capable of in terms of efficiency, performance, charging, lighting, and interior space."
The season premiere features the aforementioned CEO, Peter Rawlinson. He may head up the EV maker but in the first episode, the chief executive demonstrates his keen understanding of physics and EV technology. It's worth remembering that he serves as Lucid's chief technical officer, too. If complicated explanations normally scare you off, don't worry - Rawlinson details the battery pack in an easy-to-understand (but interesting) manner. He covers everything from the Air's unique battery heating/cooling system, why the Lucid Electric Advanced Platform (LEAP) is so clever, and how the Air Pure's smaller battery improves interior space. It really is quite fascinating.
The softly spoken CEO explains from the get-go that the videos series isn't aimed at engineers. "I really want to progress the narrative to the interested layperson, who is eager to learn about electric cars and how they work." The first episode, at 36 minutes, is highly informative and, if you're looking to learn more, is definitely worth a watch. Nine follow-up episodes - detailing everything from the drive unit, body structure, and aerodynamics - will follow.
Deliveries of the electric luxury sedan kicked off late last year, but the semiconductor chip crisis has caused problems for the California-based carmaker. At first, Lucid Motors had planned on producing 20,000 vehicles this year but has since reduced this outlook to 12,000-14,000 units. "This reflects the extraordinary supply chain and logistics challenges we've encountered," said Rawlinson at the time.
But the company isn't shying away from a challenge. In fact, it has announced a planned expansion of the Casa Grande plant and intends to build an all-new facility in Saudi Arabia which, said a Lucid representative, could result in $3.4 billion of value over the next 15 years. With the awful Ukraine invasion still underway, the chip crisis and supply issues are not expected to vanish anytime soon. For Lucid's sake, we hope the automaker can find a way around the challenging constraints.