Lucky Lady Bags Brand-New Ford Bronco At MSRP

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An excellent example of being in the right place at the right time.

For what is essentially a result of massive demand and limited supply, getting your hands on an all-new Ford Bronco is somewhat of a challenge. However, one lucky customer in Alaska managed to get her hands on one very special example that was sitting on the dealer floor, at MSRP.

Wendy Huesties explains in a post in the Bronco 6th Gen Facebook group that she has been creeping on the page for a few months with the desire to purchase a Bronco. Most likely due to the stock shortage, she figured that she would only be able to acquire one in a few years and thus opted for a 2021 cactus gray Ford Ranger last May to pass the time.

Wendy Sue Huesties/Facebook
Wendy Sue Huesties/Facebook

This last weekend though, Huesties completely lucked out after scrolling through the website of her local Ford dealership. What came up was a cactus gray 2021 two-door Bronco with the Badlands Sasquatch package. This was a brand new model with just 15 miles on the clock. With a hint of disbelief, she emailed the dealership and requested that they hold the unit for her.

She arrived at the dealership the next morning and learned that the car was in stock because the customer who special ordered it was unable to complete the purchase after their financing fell through. With the keys in her hand, she drove her newly acquired Bronco through a snowstorm and confirmed that the uprated tires are phenomenal.

Wendy Sue Huesties/Facebook
Wendy Sue Huesties/Facebook
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The quick action from Huesties and her ability to secure the product at MSRP is commendable because it's well-known that Bronco stock does not sit on dealership floors for very long. Demand for both the Bronco and Bronco Sport is so extreme that dealerships are taking advantage of the situation by marking up the prices by thousands of dollars. Certain desperate customers are even willing to pay cash for certain units.

Ford itself has confirmed that as soon as an example enters a dealership, you can expect it to be sold within seven days. The Bronco Sport takes a bit longer with an average of 17 days. The popularity of the Bronco is expected to increase even more when the company finally introduces the Raptor and Everglades variants which are expected to debut sometime this year.

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