Country music star Luke Bryan teamed with Chevy for this ultimate outdoors SUV.
Chevrolet has joined forces with country music star Luke Bryan to create a unique outdoors-inspired Suburban SUV concept for this year’s SEMA show. Inspired by the Huntin’, Fishin’, And Lovin’ Every Day outlook that Bryan lives by, the idea was to blend the utility of a truck with the versatility of an SUV. Targeted at those with an active outdoors lifestyle involving hunting and the like, Bryan worked with Chevrolet designers to come up with the ultimate wish list for an outdoor SUV.
“Chevy has been part of our family and a part of our work life on the farm for as long as I can remember,” says Bryan. “If you were a Bryan, you drove a Chevy — and I’m a longtime Suburban owner. This partnership is a natural fit for me and this unique Suburban represents everything I and my family want for our outdoor adventures.”
Starting with a stock Suburban, its suspension was lifted and rides on modified 22-inch wheels wrapped in 35-inch-tall off-road tires. There’s even a roof-mounted equipment carrier with a fishing rod holder. The exterior is further augmented by a custom Hunter Bronze paint with dark carbon accents and camo graphics. Even the rear liftgate was re-engineered to swing outward rather than upward. It also incorporates a custom spare tire. Inside, there’s plenty of room for outdoor gear along with uniquely trimmed upholstery and concept rear-facing third-row seats with custom footwell. Under the hood is the familiar 5.3-liter V8 with 355 hp and 383 lb-ft of torque. Chances for making production? Pretty decent, actually.