This is overt in all the wrong ways.
The Mercedes-AMG G63 is a pretty classy SUV. It speaks of luxury and practicality in one package and has classic looks that will never go out of style, but for some, a classy, elegant aesthetic is just not on. Enter Lumma Design. The company has a reputation for ruining vehicles with hideous kits and add-ons, but the tuner is also capable of creating a good-looking machine from an already attractive base. Unfortunately, that's not the case for this G-Class. Based on the CLR G770, this is the R version, and it takes things to an even more extreme level. Prepare to bleach your eyes.
The G770 R features a new front end that is so frantic, it's hard to know where to focus your eyes. There's a bulbous hood vent with two holes in the front and three vents along each side, while the front grille has also been massacred with an egg-crate-style design. This is surrounded by a red pinstripe that is also featured on the profile of the car along the body and around each of the CLR 24 RS 24-inch wheels. Those wheels are housed in 1.38-inch wider fenders while other body mods include a multitude of fake vents. The only parts we really like here are the twin-exit exhaust tips and the carbon mirrors.
Unfortunately, Lumma didn't stop there. The roof now features a carbon fiber-encased set of LED lights while the rear of the G63 now boasts a fake carbon diffuser and a carbon spare wheel carrier. Considering how good Lumma's BMW X7 looks, we can't help but wonder who is still buying cars this ugly when subtler options are clearly more attractive. Nevertheless, if you happen to be one of those individuals who has managed to get this far without donning a pair of seriously dark sunglasses, perhaps the price of the kit will repel you instead: It starts at around $15,000. We can think of much better ways to spend that kind of dough.