It all started with three Italian brothers and their car repair workshop.
It may sound kind of hard to believe, but some of the world’s oldest automakers are really getting just that – old. Take Maserati, for example. This past Monday the Italian luxury carmaker celebrated its centennial. Exactly 100 years ago, Tuesday December 1, 1914, the three Maserati brothers, Alfieri, Ettore, and Ernesto, opened their "car and repair workshop and garage" at number 1A Via de’ Pepoli, in the heart of Bologna. Exactly ten days later they submitted the "one-man business registration application" to the local chamber of commerce.
Four days later it was accepted, and Maserati was officially born. It remained in Bologna until 1939 when it moved to Modena. Maserati already began its centennial celebrations earlier this year with the unveiling of the Alfieri Concept, which will soon enter production. The surviving brothers (Alfieri died in 1932 due to chronic injuries suffered in a racing accident) left the business in 1947, and it was later acquired by the Fiat Group, where it continues to thrive.