Did you really think an Italian SUV would be a bargain?
Despite only recently being unveiled at the Geneva Motor Show, the Maserati Levante is ready for US dealerships. The Levante SUV will be available in the US starting April of 2016 and will start at $72,000. Did you really think it would actually be affordable? For this price, the Levante comes standard with a power tailgate, hill descent control, keyless entry and start, eight-speaker audio system, HomeLink garage door opener, electro-chromatic mirrors and a Touch Control infotainment system. Not bad standard!
Buyers who are looking for a bit more opulence can opt for the Luxury, Sport or Zegna Luxury package. The Zegna package sounds particularly interesting as it comes with bespoke silk and premium Italian leather from luxury clothing company Ermenegildo Zegna, which is available in black, tan or red with contrast stitching. If you want more power, you can also step up to the Levante S for $83,000 which ups the 3.0-liter twin-turbo V6's power from 345 hp in the base version to 424 horses. In all trims, power is sent to all four wheels through an eight-speed automatic. The Levante rocked Geneva with its good looks, but will that hefty price tag help it compete with well-established SUVs from Land Rover or Porsche?
Maserati's are known to depreciate like the sinking ships. If the Levante hopes to compete in the crowded luxury SUV market, Maserati better hope that it can sway potential Cayenne and Range Rover Sport Customers over to the Levante. However, with those models costing $58,300 and $64,950 respectively, it is hard to see how the Levante won't face the same sales struggles as its stablemate, the Ghibli.