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Maserati Marks A Major Milestone

Luxury / 4 Comments

It took six years for its most popular model to get to where it is now.

Maserati may not compete in the same exotic realm as some of its countrymen, but it's hardly mainstream, either – even among luxury marques. Case in point: this latest milestone being celebrated by the Modenese automaker.

The Trident marque has just produced its 100,000th Ghibli, which by our estimate would make it the most widely produced Maserati to date. And it's far more than sister-company Ferrari or its rival Lamborghini have made of any single model. But it's hardly a drop in the proverbial bucket of the mid-size luxury sedan market where the Ghibli competes.

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via Maserati

Mercedes-Benz, for example, typically sells about 50,000 of its E-Class models every year (the bulk of them sedans). BMW, about 40-50k of the 5 Series. Audi typically moves about 10-20k A6s per year. And those figures are for the United States alone.

Yet it's a considerable accomplishment for Maserati, which sold a record total of 51,500 vehicles – including Ghiblis, Quattroportes, Levantes, and GranTurismos – around the world last year. In fact it was less than two and a half years ago when its total cumulative production reached the 100,000 mark in December 2016.

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via Maserati
via Maserati

Between all the color and trim options, the Ghibli is available in no less than 150,000 different combinations. That means that, in theory at least, no two Ghiblis need ever leave the production line at Grugliasco (near Turin) exactly the same – though we're sure some combinations have proven more popular than others.

The landmark example, in case you're wondering, is a Ghibli S Q4 GranSport, in Blu Emozione with a black leather interior. And it's not bound for the United States or China, which rank (unsurprisingly) as Maserati's biggest global markets. No, this one is staying right there in Italy.

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via Maserati
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